European reside occasions firm DEAG Deutsche Leisure is constant its enlargement with the acquisition of Italy’s MC² Stay.
Underneath the phrases of the deal, DEAG subsidiary DEAG Concert events GmbH will purchase all shares in MC² Stay, and the Milan-headquartered firm will proceed to be run by its founders, Andrea and Stefano Pieroni.
The worth of the transaction was not disclosed.
Over the previous few a long time, MC² Stay has organized quite a few occasions in Italy, together with live shows and festivals that includes worldwide music stars like Judas Priest, Slipknot, Rammstein, 50 Cent, Ne-Yo, Eros Ramazzotti, and Negrita.
DEAG says the acquisition will allow it to develop its presence in Italy and “create synergies” within the reside music enterprise, in addition to in ticketing and growth of latest leisure codecs within the longer run.
“Following this yr’s transactions with Showplanr, Learn how to Academy, District Stay and Sputnik/Black Mamba, the acquisition of MC² Stay and the partnership with Andrea is an additional step in our worldwide enlargement technique,” DEAG Group CEO Detlef Kornett stated in a press release.
“We’re increasing our presence in Europe to incorporate one other nationwide market. That is according to our plan to develop and deepen DEAG’s worldwide community of promoters. By 2025, MC² Stay can have already organized fairly a couple of live shows, with acts together with Pantera, Iron Maiden and Marilyn Manson. We are going to proceed to develop MC² Stay’s good market place by providing high-quality content material and place the corporate much more prominently and internationally.”
“The acquisition of MC² Stay and the partnership with Andrea is an additional step in our worldwide enlargement technique.”
Detlef Kornett, DEAG
MC² Stay founder Andrea Pieroni added: “With DEAG, we’ve got a robust associate at our aspect with whom we will make our presence much more worldwide and additional develop DEAG’s European community. I’m satisfied that we’ll profit from one another in the long run and I’m very a lot wanting ahead to working collectively.”
Based in Berlin in 1978, DEAG has constructed a enterprise encompassing occasions in rock/pop, together with city and EDM, classics and jazz, household leisure, spoken phrase and literary occasions, arts and exhibitions, and ticketing and leisure providers.
The corporate operates out of 24 areas in its key markets of Germany, the UK, Switzerland, Eire, Denmark, Spain, and Italy. It says it sells some 10 million tickets yearly, more and more by means of its personal ticketing corporations, Myticket, which DEAG totally acquired in 2019, in addition to by means of its gigantic.com and tickets.ie.platforms.
DEAG’s acquisitions lately have included majority stakes in Germany-headquartered promoter C2 Concert events, Swiss companies Stay Music Manufacturing and Stay Music Leisure, and the German arm of US-based digital music big LiveStyle. It additionally acquired 90% of British promoter and occasion organizer UK Stay Ltd.
The corporate additionally totally acquired Swiss classical music promoter The Classical Firm AG.
“With DEAG, we’ve got a robust associate at our aspect with whom we will make our presence much more worldwide and additional develop DEAG’s European community.”
Andrea Pieroni, MC² Stay
DEAG was listed on the Frankfurt change from 1998 till 2021, when it was delisted after Apeiron Funding Group took a major stake within the firm.
In January, the corporate stated it deliberate to relist on the Frankfurt change, however introduced the next month that it was delaying the transfer to a “later date.”
DEAG’s income recovered from the pandemic stoop in reside music by 2022, and in H1 2024, it reported an 8.2% YoY improve in income, to EUR Є133 million, “regardless of a weak total financial surroundings in Europe, a critical market shakeout within the competition and open-air sector, weather-related occasion restrictions and important investments in DEAG’s company buildings and additional progress.”
The corporate reported EBITDA of Є3.1 million.Music Enterprise Worldwide
