Reside Nation is a stay music promotion and ticketing large, but it surely additionally runs a powerhouse expertise administration enterprise.
Certainly, the Michael Rapino-led firm claimed in its 2023 annual report to be “one of many world’s main artist administration corporations primarily based on the variety of artists represented”.
Reside Nation stories to have managed greater than 380 artists in 2023 – all by way of administration corporations co-owned or majority-owned by LN.
These ‘subsidiaries’ are usually affiliated with LN’s ‘Artist Nation’ enterprise; there have been greater than 90 particular person managers concerned as of the shut of 2022.
On Tuesday (December 3), Reside Nation revealed the most recent addition to its expertise administration operation: It’s acquired a majority stake in Timeline – described by LN as considered one of Los Angeles’ “premier expertise administration corporations” – for an undisclosed price.
Veteran artist supervisor Larry Rudolph will function a strategic companion to Timeline, and, in keeping with Reside Nation, will provide “knowledgeable steerage within the seamless integration of expertise and touring”.
Timeline, led by CEO Alexis Fisher, makes a speciality of “younger Hollywood and influencer expertise,” and the acquisition marks Reside Nation’s first enterprise with a expertise administration firm centered on creators and influencers.
The corporate at present represents 25 purchasers, who, collectively, have practically 200 million mixed social media followers.
The acquisition of a majority stake in Timeline is a major improvement for Reside Nation given the rise and energy of influencer advertising and marketing on social media platforms.
For instance, Reside Nation may doubtlessly use the influencers’ huge social attain to advertise its different 380 Artist Nation administration purchasers, to not point out Reside Nation excursions.
“Alexis has been on the forefront of influencer expertise administration.”
Matthew Hansen, Reside Nation Leisure
Matthew Hansen, Chief Technique Officer at Reside Nation Leisure, mentioned in an announcement at present that Timeline’s CEO Alexis Fisher “has been on the forefront of influencer expertise administration”.
Hansen added: “The collaboration with Timeline will allow Reside Nation to additional develop into this rising discipline, and we see Alexis’ built-in strategy of mixing influencer administration, branding and touring as the subsequent logical step for progress within the creator economic system.”
Timeline’s roster works throughout all areas of leisure, together with social media, movie and tv, and music.
The corporate’s purchasers, in keeping with Reside Nation, embody influencers equivalent to Anastasia Karanikolaou, Madeleine White and Jamie Lynn Spears (sister of Britney), plus Chantel Jeffries, The Mian Twins, Carter Gregory, and Victoria Villarroel.
By becoming a member of forces with Reside Nation, a press launch stories, Timeline is increasing past its core administration enterprise to incorporate extra branding companies and also will advise on touring alternatives and provide expertise tour manufacturing companies.
For years, inside its annual stories, Reside Nation has reported yearly on the variety of particular person artist managers working for Reside Nation subsidiaries.
For instance, in keeping with the corporate’s 2022 annual report, “as of December 31, 2022, globally we had over 90 managers offering companies to greater than 410 artists”.
Beneath you’ll be able to see the info of what number of managers and artists Reside Nation counted inside its enterprise annually. (Please observe: In every case, Reside Nation stories having “over X managers” and “greater than X artists”.)
Nonetheless, since 2023, Reside Nation has solely reported the “greater than X artists” and never the “over X managers” metric.
Discussing the brand new team-up with LN, Alexis Fisher, CEO of Timeline, mentioned at present (December 3): “This strategic partnership with Reside Nation represents a defining second for each Timeline and the broader creator economic system.
“By leveraging Reside Nation’s unmatched sources alongside our deep experience in expertise administration, we’re creating a strong platform that empowers creators and expertise to thrive throughout all sides of their careers, together with administration, branding, and touring.”
“This strategic partnership with Reside Nation represents a defining second for each Timeline and the broader creator economic system.”
Alexis Fisher, Timeline
Added Fisher: “This collaboration not solely underscores our dedication to supporting and representing elite expertise throughout the Timeline Administration ecosystem but additionally drives innovation by the introduction of companies equivalent to tour manufacturing and model consulting.
“Collectively, we’re equipping expertise with the important instruments to excel within the ever-evolving leisure trade.”Music Enterprise Worldwide
