HITIQ Restricted (ASX: HIQ) (HITIQ or the Firm) publicizes a strategic shift to give attention to the patron market, concentrating on beginner and community-level athletes of all ages throughout a wide range of sports activities with its new HITIQ PROTEQT system. This shift to the patron market is a pure strategic step for the Firm, working in parallel with its established work in skilled sports activities, taking its world-leading affect detection know-how the place it could possibly have the best affect—within the beginner sporting group, and positioning HITIQ to faucet into an enormous, accessible market, steering the Firm towards a sustainable, money move constructive future. This path is bolstered by a major milestone: a three-year partnership with the Victorian Beginner Soccer Affiliation (VAFA), naming HITIQ because the VAFA’s ‘Official Concussion Expertise Associate.’
- HITIQ is shifting its strategic focus to the patron market, concentrating on beginner and community-level athletes.
- This strategic shift to the patron market enhances ongoing efforts in skilled sports activities.
- A 3-year partnership with the VAFA marks a key launchpad, driving HITIQ towards a money move constructive future.
The patron market, encompassing hundreds of thousands of beginner gamers globally, provides a considerable alternative pushed by rising concussion consciousness and demand for cost-effective security options. Analysis exhibits community-level athletes and oldsters prioritize wellbeing, creating robust incentives for adopting HITIQ’s know-how, which incorporates real-time affect detection, symptom evaluation, and telehealth help. As a part of this shift, HITIQ PROTEQT might be made accessible to VAFA golf equipment, monitoring head impacts in actual time, flagging potential concussion dangers, and guiding gamers by symptom assessments with telehealth entry to emergency physicians and concussion specialists when wanted. Gamers recognized with concussion by their most popular medical skilled will comply with membership medical workers steerage and AFL group concussion protocols for return-to-play. Leveraging its in depth elite sports activities basis, HITIQ will hold advancing its know-how at this degree to strengthen choices for the group market.
HITIQ PROTEQT integrates confirmed elite-level know-how—beforehand validated by companions like Monash College and Virginia Tech—into an accessible, boil-and-bite sensible mouthguard. Priced for broad uptake and paired with a subscription mannequin, HITIQ PROTEQT provides head affect monitoring, concussion administration, and return-to-play steerage, and might be accessible to shoppers this season. The VAFA partnership builds on HITIQ’s prior success with the Nexus iMG on this league, offering a confirmed basis to drive adoption amongst beginner gamers and households.
Earl Eddings, Govt Chairman of HITIQ, stated:
“This shift positions HITIQ the place the actual demand is – grassroots sport. We’ve constructed a scalable, consumer- targeted product that meets a transparent want, backed by world-class know-how and partnerships. That is about delivering security to hundreds of thousands whereas driving sustainable progress for shareholders. Partnering with the VAFA is a important step towards bringing HITIQ PROTEQT to life. With the VAFA as our launchpad, we’re gearing as much as ship our cutting-edge know-how to group sport, beginning with their groups and increasing nationwide.”
VAFA CEO Jason Reddick stated:
“Participant security is a main precedence for the VAFA, and concussion is without doubt one of the most severe well being points within the sport. So partnering with HITIQ, who’re main the best way in affect detection know-how that may help with early flagging of potential concussions, is one other step ahead. We’re glad to assist convey this next-level software to our VAFA group and encourage our golf equipment to study extra about HITIQ PROTEQT. Any software that may assist gamers and membership medical workers shortly establish a possible concussion and start evaluation and remedy earlier is worthy of consideration.”
Stuart McDonald, Senior Analysis Fellow of Monash College’s Division of Neuroscience, stated: “Analysis with HITIQ’s instrumented mouthguards, together with our research within the VAFA, has proven they reliably detect and quantify the forces exerted on the pinnacle throughout collisions. Based mostly on our expertise, gamers have discovered their earlier mouthguards very snug, and so they additionally present promise in figuring out impacts that will carry the next concussion danger. Whereas these units don’t diagnose concussion, they may very well be used to focus on important impacts that may in any other case have been missed, encouraging applicable symptom monitoring and medical analysis.”
The Firm’s progress technique contains scaling manufacturing and increasing into key markets beginning with Australia. With board renewal, we’ve got introduced in sport and shopper experience, and a refreshed management group with international sports activities tech expertise will help this shift, alongside plans to construct a number one concussion dataset for stakeholders. With the VAFA partnership as a springboard, this strategic shift units HITIQ on a transparent course for profitability.
Earl Eddings might be presenting the connected slides this week for a non-deal Asia roadshow.
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