A Hertz Tesla electrical car is displayed through the Hertz Company IPO on the Nasdaq Market website in Occasions Sq. in New York Metropolis, U.S., November 9, 2021.
Brendan Mcdermid | Reuters
Hertz International CEO Gil West is “inspired” and “energized” by outstanding investor Invoice Ackman taking a “important” place within the post-bankrupt rental automotive firm, he stated Friday in an inside message to workers seen by CNBC.
The remarks, a part of a weekly CEO message to workers, come two days after Ackman’s Pershing Sq. disclosed a large stake in Hertz — pushing shares of the automotive rental firm to greater than double throughout buying and selling this week and shut Thursday at $8.24 per share.
“Let me begin by saying I’m humbled, and we should always all really feel inspired by Invoice Ackman’s feedback and energized by the sturdy help proven by him, Pershing Sq. Capital Administration, and others who share confidence in our technique,” stated West, who began main Hertz in April 2024. “This endorsement is a testomony to our progress, and importantly, the relentless effort every of you contributes day-after-day.”
Hertz declined to remark Friday on Ackman’s stake within the firm.
A regulatory submitting revealed Pershing Sq. had constructed a 4.1% place as of the tip of 2024. Pershing has considerably elevated the place — to 19.8% — by way of shares and swaps, changing into Hertz’s second-largest shareholder, an individual conversant in the matter informed CNBC’s Scott Wapner.
The particular person stated Ackman’s funding agency obtained an exemption from the U.S. Securities and Alternate Fee to delay the submitting of the place till Wednesday, which allowed it to build up considerably extra shares.

West didn’t disclose Ackman’s complete place within the letter, which comes almost 4 years after Hertz emerged from Chapter 11 chapter, however he described it as a “important place” within the firm.
“After I joined this firm a yr in the past, I noticed its potential clearly—and proceed to see it each step of the best way. There is no doubt this journey hasn’t been straightforward, and the trail forward will not be straightforward both. However we did not join straightforward. I stay bullish on our core enterprise and assured in our distinctive place as one of many world’s largest rental automotive corporations and used automotive sellers, with belongings and actual property across the globe,” West stated.
Hertz has been a troubled firm for a lot of the previous decade, dealing with chapter through the Covid-19 pandemic in 2020.
Following its emergence from Chapter 11 chapter safety in 2021, the corporate wager heavy on all-electric autos, particularly Teslas, which price the corporate billions following a big decline of their residual values.
When reporting its 2024 fourth-quarter earnings in February, it revealed a $2.9 billion loss for the yr, which included a $245 million loss on the sale of electrical autos through the fourth quarter.
The corporate through the quarterly name stated it accomplished the sale of 30,000 EVs final yr that have been a part of the failed EV technique, additional shifting focus to its ongoing enterprise turnaround plan below West.
West’s message to workers on Ackman’s stake in Hertz:
Workforce,
This has undoubtedly been a busy week, each within the media and with our inventory. As lots of you’ve got seen, we garnered substantial consideration following the disclosure that outstanding investor Invoice Ackman has taken a big place in our firm by way of his fund, Pershing Sq. Capital Administration.
Let me begin by saying I’m humbled, and we should always all really feel inspired by Invoice Ackman’s feedback and energized by the sturdy help proven by him, Pershing Sq. Capital Administration, and others who share confidence in our technique. This endorsement is a testomony to our progress, and importantly, the relentless effort every of you contributes day-after-day.
As we chart our path ahead, we ought to be happy with the progress we have made but additionally acknowledge there may be nonetheless important work forward. It’s straightforward to turn into distracted amidst all this consideration. Bear in mind, final yr was foundational. We laid important groundwork, established new processes, and reshaped our focus. This yr is about execution and delivering tangible outcomes for our clients and our shareholders. We should stay firmly dedicated to our Again-to-Fundamentals technique, notably our disciplined fleet rotation and reaching our North Star Metrics of DPU (depreciation per unit/car) <$300, RPU (income per unit/car) >$1500 and DOE (direct working expense) within the low $30s. These areas, as we all know, will lay the muse for Hertz’s sustainable long-term success.
After I joined this firm a yr in the past, I noticed its potential clearly—and proceed to see it each step of the best way. There is no doubt this journey hasn’t been straightforward, and the trail forward will not be straightforward both. However we did not join straightforward. I stay bullish on our core enterprise and assured in our distinctive place as one of many world’s largest rental automotive corporations and used automotive sellers, with belongings and actual property across the globe. Our energy lies not solely in our belongings but additionally in our individuals and our unwavering dedication to delivering on our guarantees.
Keep centered, disciplined, and dedicated. If we execute on what we got down to accomplish, the alternatives forward of us are actually limitless.
Lastly, to these observing Passover or Easter this weekend, I want you a cheerful and wholesome vacation. And to these within the discipline supporting our clients throughout this busy vacation season, thanks in your continued laborious work and dedication.
Gil West
Chief Government Officer