Atlantic Music Group has named Alana Dolgin to the newly-created place of President of Digital Advertising and marketing on the firm.
In her new position, Dolgin will oversee digital advertising throughout Atlantic Information, 300 Leisure, and 10K Initiatives.
The appointment marks the corporate’s first key rent since Elliot Grainge assumed the position of CEO on October 1.
Dolgin shall be based mostly in Atlantic Music Group’s Los Angeles places of work, reporting to Atlantic Music Group Chief Working Officer Zach Friedman and Normal Supervisor Tony Talamo.
Dolgin may also proceed in her position as President of Do-it-yourself Initiatives, a expertise administration, merchandise, touring, and digital advertising firm.
The exec was named President of Do-it-yourself Initiatives in 2021, constructing an influencer advertising administration firm that included purchasers comparable to Jake Shane, Anna Shumate, Observe Star/Public Opinion, Emma Brooks McAllister, Zack Lugo, Zoi Lerma, Baron Scho, and Zachirific.
Atlantic Music Group stated on Monday (November 4) that there have already been some “early wins” in her tenure, with social campaigns for the ROSÉ/Bruno Mars duet APT. and Don Toliver’s NEW DROP.
Dolgin started her profession at Columbia Information, transferring to HITCO in 2018 as a supervisor in commerce and promotion. Whereas there, she spearheaded the TikTok campaigns for Cardi B’s Up and Guayanese-American rapper Saint JHN’s Roses.
Underneath Dolgin’s course, Roses secured over 4.5 billion performs on TikTok in a single month. She then went on to guide influencer advertising at Flighthouse which ready her to construct her personal viral advertising company forward of partnering with Do-it-yourself Initiatives in 2021.
“Through the years I’ve witnessed Alana’s outstanding potential to drive outcomes and encourage groups by revolutionary pondering and distinctive management.”
Zach Friedman, Atlantic Music Group
“Through the years I’ve witnessed Alana’s outstanding potential to drive outcomes and encourage groups by revolutionary pondering and distinctive management,” stated Atlantic Music Group’s Chief Working Officer Zach Friedman.
“She is the most effective digital marketer in music and is already making an affect on artist campaigns throughout Atlantic Music Group.”
“I’m excited to convey my very own revolutionary strategy to music advertising by the lens I’ve developed from working in depth with creators and types over time.”
Alana Dolgin
Dolgin added: “I’m excited to convey my very own revolutionary strategy to music advertising by the lens I’ve developed from working in depth with creators and types over time.
“The music ecosystem is extra interconnected than it’s ever been and digital is the throughline. I’m grateful that Elliot, Zach, and Tony share this imaginative and prescient.”Music Enterprise Worldwide
