It was a banner 12 months for Binance in 2024. For 2024, the corporate reported new report highs in transaction volumes and property underneath custody. Binance additionally skilled fast consumer development, notably through the latter six months of the 12 months. Most importantly, nevertheless, was Binance’s hitting of a brand new consumer milestone: as of the top of 2024, Binance had a reported 250 million energetic customers. In a current Binance Sq. submit, Binance CMO Rachel Conlan showcased the corporate hitting 250M customers as a stepping stone to the subsequent objective of 1B customers, “What a milestone to shut 2024; 1 / 4 of a billion registered customers! This achievement displays the energy of our neighborhood and the strides we’ve made this 12 months. One step nearer to onboarding 1 billion customers – 2025, right here we come!”
However past simply conveying Binance’s standing because the world’s main cryptocurrency establishment, one other key takeaway from these introduced outcomes pertains extra on to the crypto trade at giant. Particularly, that removed from nonetheless being only a area of interest space of the monetary world, crypto has change into a significant section in its personal proper. With this, new challenges and alternatives will emerge.
Nonetheless, this may increasingly show most helpful to Binance, which consistent with present high standing within the trade, stands to spearhead the decision of key trade points, and profit from ongoing and upcoming tailwinds.
As detailed in Binance’s 2024 end-of-year report, the corporate touted how, by 12 months’s finish, it had hit the 250 million energetic consumer mark. Nonetheless, this stat alone doesn’t absolutely convey how a lot of a cryptocurrency powerhouse Binance has change into.
Fairly, one should look to different stats to actually admire the extent during which Binance has “knocked it out of the park” over the previous 12 months. As an illustration, when you suppose hitting 250 million energetic customers is spectacular, think about the truth that Binance’s consumer base elevated by 50% through the latter half of final 12 months.
Not solely that, think about how Binance achieved not only a excessive stage of retail consumer development, however institutional consumer development as effectively. The variety of energetic institutional customers elevated by practically 100% final 12 months.
With such spectacular retail and institutional development, it’s no shock that Binance additionally crushed it when it comes to transaction quantity ($100 trillion) and property underneath custody ($160 billion), to not point out when it comes to crypto funds and decentralized finance (or DeFi). Final 12 months, Binance Pay skilled a 226% improve in energetic customers, whereas Binance Earn, one of many firm’s high DeFi merchandise, reported a 144% improve in complete worth locked (TVL).
Binance had such a giant 12 months that their BTC buying and selling volumes have been larger than the opposite high 14 exchanges mixed from Jan – Nov 2024.
Once more, the aforementioned stats clearly exhibit that Binance is a frontrunner within the crypto area, however with this main place comes a excessive diploma of accountability. Nonetheless, on this regard, the corporate has additionally delivered, as seen in areas equivalent to safety and compliance.
Binance has distinguished itself as a proactive chief in establishing and implementing finest practices. Going past simply offering boilerplate safety and compliance, Binance has been a frontrunner in educating and informing its customers, and the crypto neighborhood at giant, about easy methods to navigate and mitigate main safety threats throughout the area.
When it comes to Binance’s safety and compliance equipment, the corporate as soon as once more exhibits that it’s a chief. Final 12 months, the corporate’s devoted workforce of 650 safety consultants helped to forestall $4.2 billion in potential consumer losses. Not solely that, they recovered $88 million in stolen funds.
Binance’s safety workforce has additionally been a standout, in serving to to equip legislation enforcement companies with the information and instruments wanted to fight crypto-related crime. Throughout 2024, the corporate responded to 65,000 requests, and skilled over 1,300 investigators in 80 nations.
After an unimaginable 2024, don’t anticipate Binance to relaxation on its laurels. Ever the chief, anticipate the corporate to proceed driving new improvements, additional consumer and transaction development, and additional enhancements to safety and compliance finest practices.
As favorable components equivalent to rising institutional adoption persist, anticipate Binance to proceed benefiting, in areas like consumer development, transaction development, in addition to property underneath custody development. Whereas not talked about earlier, it needs to be famous that product improvements performed an element in Binance’s development final 12 months.
As an illustration, the launch of merchandise like BNSOL and on-chain yield. In 2025 and past, bullish crypto developments, mixed with Binance’s knack for innovation, level to a continued vivid future for this high cryptocurrency establishment.